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01 / Northway · Independent strategic advisory

Move with intent.

Strategy that gets built.

Northway helps leadership teams turn AI, technology and commercial strategy into practical improvements that move their business forward. Independent strategic advisory. Grounded in real operating experience.

Start a conversation Three ways to work together
Who hires Northway
CEOs and founders of growing companies, revenue and commercial leaders, operating executives who own implementation, and the investors behind them. Usually with a real operational problem and the authority to solve it.
What happens when you write
A personal reply from the founder, not an inbox. Thirty minutes to talk through your situation, no deck. A straight answer on fit, including when the right answer is someone else.
02 / The workbenchWhich of these sounds like you?

How Northway would approach it

Offer 01 · AI Opportunity Assessment

How Northway reads it

A prioritization problem wearing a technology costume. The interest exists, maybe the budget too; the decision about where AI changes a number somebody owns does not. Until it does, every pilot is a pilot.

What Northway would look at

  • What leadership is accountable for this year, in numbers
  • Every pilot and vendor conversation in flight, with an owner or without one
  • The data, systems and workflows any real deployment would depend on

What a first engagement looks like

  1. Conversations with the leaders who own the results and the people who do the work
  2. Candidate use cases drawn from how the business actually runs, not a feature list
  3. Each ranked against the result it could change, the effort, the risk, and the capacity for change
  4. A readout with the leadership team, and a plan with names on it

What you hold at the end

  • A ranked short list with the reasoning shown
  • A recommended approach for each: build, buy, partner, or wait
  • A sequenced roadmap with owners and decision points

Where to start

AI Opportunity Assessment

Fixed fee, quoted after an initial conversation.

Ask about it

Illustrative. Drawn from the kind of problem each offer is for, not from past engagements. No timeline or outcome is promised; the real plan is written after a conversation and agreed before work begins.

03 / Three ways to work together

Start where the problem is.

Three offers built around real business problems. Each starts with a clear scope and can stand alone or grow into an ongoing advisory relationship.

AI Opportunity Assessment

01

“We know AI could help, but we don't know where to begin.”

What Northway does

Reviews, ranks and sequences the opportunities with the leadership team.

You leave with

A ranked short list, a recommended approach, a sequenced roadmap with owners, a readout.

Fixed fee, quoted after an initial conversation.See the assessment

AI Sales Intensive

02

“Our commercial team needs practical AI capability.”

What Northway does

Runs working sessions on live accounts and builds the workflows with the team.

You leave with

Working workflows, agreed guardrails, a written follow-up for leadership.

Fixed fee, quoted after an initial conversation.About the intensive

Commercial Operating Systems

03

“Our tools, dashboards and processes don't work together.”

What Northway does

Scopes, designs and builds dashboards, workflows and connected tools.

You leave with

A working system to a written scope, documented and handed off.

Fixed fee for scoped work, quoted after an initial conversation.How the build works
04 / Who you would work with

An operator, first.

Northway is built by an operator who understands both what leadership wants to achieve and what it takes to make it happen.

Chris Finnerty founded Northway after years in enterprise commercial leadership, much of it in advertising technology: strategic partnerships, complex commercial negotiations, go-to-market execution, and the revenue organizations that carry them. The plans were his to write and his to deliver.

“I have sat through the deck. I have also been the person who had to make it true on Monday.”

Chris Finnerty, Founder and Principal

Most advisors bring one or the other. The commercial experience says which problems are worth solving and how an organization will actually respond. The building says what is realistic, what is noise, and what it takes to run the answer once the meeting ends.

  • You work with the founder, not a team handed down after the sale.
  • Scope is written before work starts and revisited when reality changes it.
  • No software to sell, no platforms to resell, no implementation revenue to protect.
  • If the right answer is a smaller project, a different partner, or waiting, that is the answer you get.

About Northway

The Bearing, Northway's mark, drawn to its grid with its coordinates48y 6y 44node45°the bearing · stem 10, rise 22, run 22
The Bearing: a stem, a 45° bearing, and a node where the next decision sits. Drawn to its own grid, like everything else here.
05 / Operating principles

The plan is not the work.

If it cannot survive Tuesday, it is not strategy. Three habits the industry repeats, and what Northway does instead.

  1. The habit: An AI pilot is an implementation strategy.Northway: A pilot earns its place by changing a number someone owns. Otherwise it is a demo with a budget.
  2. The habit: A beautifully presented roadmap is a plan.Northway: Every line of a Northway roadmap has a name on it. No name, no line.
  3. The habit: Your people need another presentation about AI.Northway: They need to leave with workflows they can use on Monday. Hands on, on live work, with guardrails.
06 / Start

Thirty minutes. No deck.

A straight read on your situation from someone who has sat where you sit, and a straight answer on fit, including when the right answer is someone else.

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